Before you start

Get all the tips & tricks you need to run a successful crowdfunding campaign

What is crowdfunding?

Crowdfunding is a way for you to fundraise online for a project, person or cause. At its simplest, you'll create a crowdfunding page online and promote it to as many people as you can. We'll collect and transfer the funds to you. You then do your project and then follow up with your supporters to show them what you've spent the money on.


The most common campaigns on are:

  • Non-profits, charities and social enterprises looking for funding for a social cause project, product or program
  • Individuals looking for funding for a sick friend, family member, or colleague
  • Individuals and organisations looking to fund animal vet bills
  • Individuals or teams doing a challenge and raising funds for a charity or non-profit

Are you eligible?

To be eligible to run a crowdfunding campaign on, you'll need to satisfy three criteria:

  1. You must be fundraising for a social, community or political cause

  2. You must be fundraising for a project with a defined outcome

  3. A reasonable person must be able to understand where the money is going

We don't care about your legal structure: you can be a registered charity, a private for-profit company, an individual just starting up or anything in between - we don't believe your legal structure dictates your ability to make social change.

For political cause campaigns, particularly for political candidates and community protests, we only accept campaigns that align with our other social cause areas. If you don't believe in addressing climate change or supporting refugees, or you're protesting against marriage equality, we're unlikely to approve your campaign.

Due to regulatory issues, our lawyers won't allow us to run campaigns involving raffles, guns and firearms or the direct offer of financial products including debt, equity or profit shares.

How much can you raise?

How much you raise depends on how much effort you put into preparing for your campaign and promoting it to your supporters. The biggest campaign so far has raised $345,000/£203,000/€235,000 but most successful campaigns raise on average $7,000. Read more about this in the Setting your target section.

How much are the fees? operates on an optional donation model. We don't charge any fees to people running campaigns. Here's how it works:

When a donor gives you $100, that $100 goes straight through to you, and the donor will pay the payment processing fees, which for a $100 donation are about $3. This amount goes to the payment processing company and ensures we don't lose money on a donation. The donor can then choose to give to on top of that - this is entirely optional, but we do suggest a small amount to each donor.

The payment processing fees depend on your country:

Country Currency Payment processing fee fees
United Kingdom GBP 2.4% + 20p 0%
Australia AUD 2.0% + 30c 0%
United States USD 2.9% + 30c 0%
Canada CAD 2.9% + 30c 0%
Denmark DKK 2.9% + 1.8kr 0%
Germany, Belgium, Ireland, Netherlands, France, Spain, Austria, Portugal, Italy, Luxembourg, Finland EUR 2.9% + 25c 0%
Norway NOK 2.9% + 2.0kr 0%
New Zealand NZD 2.9% + 30c 0%
Singapore SGD 3.4% + 50c 0%
South Africa USD 2.9% + 30c 0%
Sweden SEK 2.9% + 1.8kr 0%
Switzerland CHF 2.9% + 30c 0%

We don't charge extra for American Express, PayPal or international cards.