AMSTERDAM ECO-FRIENDLY - BIKE-TAXI - SUSTAINABLE URBAN GREEN MOBILITY - PEDICAB IN TOWN H24 - ON-LINE on www.fietstaxi24h.amsterdam

By New Organisation

Campaign Completed on
10-04-2016

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Pedicab company idea

sustainable urban mobility


The idea behind a Pedicab company is to perform civilian service for the residents of the city and tourists to see the beautiful city of Amsterdam. Whether traveling from A to B in a fast, safe, inexpensive and environmentally friendly way and offering city tours.


Market development


In recent years the city has grown considerably. Despite the crisis, there are added over 10,000 inhabitants per year and it is expected that this trend continues. The number of visitors (only in terms of the number of overnight visitors) increased substantially (about 450,000 per year) with a peak in 2014 thanks to the reopening of many museums and the growth in the number of hotel rooms. Here, too, it is expected that the growth to continue in the coming years. The actual number of visits is several times larger and is estimated at 17.6 million people. This is because Amsterdam attracts many day trippers. After a low point in 1985 to just 675,000 inhabitants, 823 827 people live there now (February 28, 2015) in the city. In recent years, the population increased by about 10,000 a year, even during the recession period, while the population has been declining in the Netherlands

Audiences


We offer our services, the locals of Amsterdam, domestic and foreign tourists, companies and professionals for appointments or branch office to travel within the city.In addition, tourists use our services for rides between attractions or to / from their hotel or public transportation locations or parking garages.Professionals use our services to rapidly within the center of the office, an appointment or other travel office. By having drivers available for business centers, the Chamber of Commerce, City Hall, Conference venues and other places like in the corporate market offer a good and fast transportation alternative.The locals will use our services to travel home after and night out in the city, but also older people who have difficulty walking and may not be in possession of a mobile phone to call a taxi will easily through our accessibility in pedestrian areas our services can use.Through online are easily found, we also focus on the younger generation who want to book a taxi quickly over the Internet.

Competition


Amsterdam addition to excellent public transportation offers a wide range of taxis and alternative transport. An overview of the main taxi and alternative transport providers can be found at: http://www.iamsterdam.com/en/visiting/plan-your-tr...As it after April 1 is not yet known who will be our competitors in the market pedicab is difficult to give a detailed analysis on this. However, my team will consist of freelancers / self-employed. One self-employed is a bicycle taxi driver who has been working for five years in this industry. She not only knows all the laws and rules, they also know the current license holders. It is very important to have a good relationship with all license holders and drivers within keeping our industry to get quick feedback and give licensees between the behavior and performance of the drivers.When we look at the level of current license holders falls on quality, easy to gain a competitive advantage in terms of the professionalism of drivers, technical and representative state of the bicycles and the variety of services offered.

SWOT Analysis


Strengths

Working with new Pedicab and select the best models on the market (MaxPro Ecotaxi). Spend close attention to maintenance will also ensure that we have the safest cycling in the city. Experienced management and drivers (manager runs for 5 years with a Pedicab in Amsterdam, therefore knows all the other drivers and operators and know how the industry works. The strong online knowledge and experience (5 years experience in online marketing, search engine optimization and web development).

How do I deal with this?

By having high quality bikes will occur fewer accidents, the drivers and customers will be satisfied, and will cycle for a limited time are not available through necessary repairs.

By management to have in this industry, I will be better able to select the best drivers to train to the highest standards and maintain good relations with other operators in the box. This will lead to the rapid and early detection of potential problems and support the development of a professional organization.

Our years of experience with the Internet enables us online to build a strong brand, to be the most visually apparent Pedicab business on the Internet, leading to both online and offline bookings as a better brand awareness.

Weaknesses

Both the owner as most freelancers speak the Dutch language fluently yet.

Limited financial reserves.

How do I deal with this?

We have in recent years an extensive network of local professionals, local business owners and local friends constructed to ensure that we minimize disadvantages experienced as expatriates.

Although we are partly dependent on external funding, establish our earnings projections that we would achieve financial stability within the year.

OPPORTUNITIES


The improvement of the organization of the urban mobility in the city respecting the environment reducing the pollution issued by the city transport at the motor as gasoline, gas or diesel.

Growing number of tourists (national and international) in Amsterdam.

Increasing use of Pedicab services by locals.

Received more reservations planned by a strong online presence, networking and promotion within Amsterdam.

How do I deal with this?

The growing number of tourists in the city will ensure that the workload of drivers is increasing and enable us to offer more services to the edges of the center, since the current competition is very high in the center of town. The increasing number of tourists also means that will be spread further in the center, which causes that it is possible to operate at less central locations.

Through great efforts to meet the target of our services from local professionals and business people who require quick transport in the city. Certain drivers to assign a fixed location, such as the Chamber of Commerce and the Municipality of Waterloo, we will try to be less dependent on tourism and more additional services and mobility to offer to local residents.

We have been active in assisting companies in increasing their online presence.

Threats


Further restrictions imposed by the local government (streets where Pedicabs are allowed to operate)

The three-year license implies that we have to stop the case and we can expect a renewal of the license after three years.

We have in recent years an extensive network of local professionals, local business owners and local friends constructed to ensure that we minimize disadvantages experienced as expatriates.

Although we are partly dependent on external funding, establish our earnings projections that we would achieve financial stability within the year.

How do I deal with this?

Through our industry to a higher level to try to lift up, and to focus more on the services we provide to local residents (which also appears to be an objective of the Amsterdam municipality), we hope the community policy regarding Pedicab on to influence in a positive way and create more opportunities in the future.

As I have already mentioned, we have held our own destiny in some way.

Marketing Mix


Product

What, we offer are "green" bicycle taxis for tourists and the inhabitants of Amsterdam.

Green, because the electric bicycle taxis and so are better for the environment.

For tourists who are in Amsterdam, we can offer short trips, trips to museums, tourist attractions and / or a bike tour of the main sights. By using the bicycle taxis, tourists can experience the full Amsterdam experience, which of course "Biking along the canals of Amsterdam" should be.

For the residents of Amsterdam, we hope to offer an important and indispensable service to get to B on a cheap, reliable way A.

Also at night our service is very important. There are tourists who get lost, lost and / or feel insecure. Our experienced taxi driver makes sure they come back safe in the hotel.

Fietstaxi24h is planning a policy of cooperation with the municipality and establish the local police department, to provide adequate support during weekends and the night on Friday and Saturday when customer demand is highest.


FIETSTAXI24H EXPERIENCE



With Fietstaxi24h we will get some beautiful locations in Amsterdam from the most show that you otherwise would never have seen! We'll drivers / guides Hiring who have a broad knowledge about the history of Amsterdam. A tour with one of our Pedicab in Amsterdam provides you with all the history and facts about Amsterdam. Our city tours are accompanied by a photo service where our driver will take images of the customers to the most famous sights and the "I Am Amsterdam" sign.

Fietstaxi24h combines quality services at a reasonable price, in line with the latest market standards and perhaps also the most economical of all available options in comparison with our competitors, thanks to special offers and offer online through e-commerce services such www.fietstaxi24h reserve.amsterdam with various payment options. The target customers are locals and tourists, we want to offer a price that everyone can afford.


We use the following pricing to support our idea, company costs and provide jobs for young professionals:


  • FietsTaxi (Based on 3 passengers)
  • Maximum starting price: € 4 per person (up to 1 km.)
  • Then € 3 / km p.p.
  • FietsTaxi (Based on 2 passengers)
  • Maximum starting price: € 3 per person (up to 1 km.)
  • Then € 2 / km p.p.
  • FietsTaxi (Based on one passenger)
  • Maximum price: € 2 per person (up to 1 km.)
  • Then € 1.50 / km p.p.


Fixed route prices: October - March



  • CENTRAL STATION - DAM = € 6
  • CENTRAL STATION - LEIDSEPLEIN = € 8
  • CENTRAL STATION - REMBRANDTPLEIN = € 7
  • CENTRAL STATION - WEST / ANNE FRANK HOUSE = € 12
  • CENTRAL STATION - MUSEUM / VAN GOGH MUSEUM = € 12


Fixed route prices: April - September


  • CENTRAL STATION - WEST / ANNE FRANK HOUSE = € 14
  • CENTRAL STATION - REMBRANDTPLEIN = € 9
  • CENTRAL STATION - LEIDSEPLEIN = € 10
  • CENTRAL STATION - MUSEUM / VAN GOGH MUSEUM = € 14
  • CENTRAL STATION - DAM = € 8


(Prices based on two passengers, a third passenger costs € 3 per trip more)


With a rise in a trishaw is possible to see a large part of the most beautiful and historic places in a relatively short time. In an hour and a half, the pedicab for example, the Dam, the Begijnhof and the Schuttersgallerij, the canals, the Leidseplein, Vondelpark, the Museumplein, the Spiegelkwartier with its antique dealers, Rembrandt Square, the Nieuwmarkt, Chinatown and Pink close call. With some rerouting and / or more time are also the PC Hooftstraat, the Albert Cuyp market and the Plantation neighborhood where Artis is located in, visit. The pedicab is to see one of the most ideal ways to Amsterdam!

A tour by pedicab for 1.5 hours costs depending on season and day of the week between 25 and 45 euros.


Place & Distribution


We opt for a garage in the center so that drivers can quickly get started in their area.

Our bikes will use the bicycle taxi ranks in the city center during the day we will also focus on the local market and business in locations such as the Chamber of Commerce, Beurs van Berlage, allowing the City Hall and business complexes. On weekends at night, we will at nightclubs people / pick up passengers.


Promotion


The startup company FietsTaxi24h will perform correctly promotion to appeal to new customers and retain existing customers. Good promotion starts with a budget and marketing plan. Social media marketing and low cost opportunities ensure that we can devise a solid marketing strategy. Marketing and advertising strategies to build a relationship that will eventually be converted into revenue.


  • On location: printed advertising, coupons, Internet, feature-or display promotions and temporary price reductions. These activities such as price discounts and coupons will only be held temporarily unavailable.
  • Online: SEO strategies, link building and social marketing activities provide the basis to build a brand on the Internet.


We will also offer a service on the Internet where tourists and local residents to inform about our company, offers, service and city tours.


This can in five languages: Dutch, English, Spanish, German and Hungarian.


They can call us 24 hours in advance for city tours or transport.


We also have good relationships with hotels and they can call to make reservations.

In addition, we will be on our bicycle taxis mention the name of our company, website and phone number.


We also promote the good behavior of our drivers and the knowledge they have about the city. Implying that they all hotels, museums, schools, police stations, hospitals and famous monuments such as the Red Light District and Rembrandplein know well.


Our drivers have knowledge about the history of Amsterdam.


These are our most important promotional tools.


If they use our services, our customers feel satisfied and they will promote us via word-of-mouth from friends and family.


Staff


The drivers we hire are self-employed / freelancers. Before they start, they will participate in a short course organized by experts in the field. It is also expected of them that they know the rules and regulations, knowledge of the history of Amsterdam, culture, cultural activities in the city and key locations has to offer the city of Amsterdam. Drivers should have more knowledge about the general traffic rules in force in the city. They also have a number for emergencies. They know where they can go to the police and hospitals in case of emergency. There is despised that they are at all times friendly and professional and are available for customers.


The drivers will be Dutch and / or speak English, but also Spanish, Portuguese, Russian, French or German.


They also know how the latest technologies such as tablets and laptops to work and use them as navigation support in the city to provide customers re or check reservations and communicate within the company.


In case of problems with customers, public authorities are informed by the director of the company.

Drivers know how to carry out their administrative duty to the company and the city.

They have to check every day for their shift the condition of the bike and register using a checklist so that our mechanics know what state pervert the bikes and what to do.


During our shift workers should have the following with them:


  • Checklist (condition and safety of the bicycle)
  • Administration of the rides (when they start, when they end)
  • Policy rules (where they are allowed to offer the service)
  • Identification
  • Phone
  • Bicycle pump / repair kit (if something goes wrong with the bike during the shift, they can go to the garage safely).


I will personally manage the company and the tasks of management, marketing and commercial activities on-site to take me. The administration I check, but it is fully outsourced to trust Amsterdam Bookkeeper.

Osci, a young lady of 25 years, will work as a supervisor and oversee all operations of the company. She has five years of experience in this industry as a driver of a pedicab in Amsterdam. She has also worked for several other companies.


Objectives



My mission


The mission of the company Fietstaxi24h is offering professional bicycle taxis in Amsterdam for both the locals and the tourists who want and / or want to see the beautiful city of Amsterdam from A to B.

It is built around a flexible relationship by means partnerships with local hotels, motels and tourist attractions as well as being visible in places where many tourists and locals come.


My vision


The company's vision is to familiarize a successful, to be respectful, safe Pedicab company of Amsterdam.By expertise and good management, we want to bring our services in line with the needs of the city and our customers.


The behavior of the people involved in the company, at all levels and levels of responsibility, must constantly be inspired by honesty, trust and cooperation in order to promote the best possible performance and mutual respect.

Profitability and our civic duty to the city and our customers are key.

We not only listen to the needs and requirements of our customers, but also work together to create a climate of cooperation and harmony with all institutions, companies and other competitors / colleagues to come about.


Investment Budget

Amounts in EUR

Amounts in EUR

Fixed assets

g


Pedicabs

50.000

Components

1.000

Guarantee rent

1.000

52.000

Current assets

Funding for VAT of fixed assets and inventories

210

Bank

1.000

cash

1.000

assets

2.210

Opening and start-up costs

2.000

Investment

56.210

Funding Budget


Funding Budget

Amounts in EUR

Capital

Own Capital

26.210

TotOwn Capital

26.210

Debt Long

Financing Chuffed

30.000

Tot. Debt

30.000


Debt Short

Bank

0

Suppliers creditors

0

Supplier creditor

0

Tot. short

0

Financing

56.210


Operating Budget


2016

2017

2018

Amounts in EUR





Turnover (excluding VAT

101.360

117.640

117.640


0

0

0

profit

101.360

117.640

117.640



Rent garage

9.000

12.000

12.000

Components

5.400

7.200

7.200

Marketing expenses

2.250

3.000

3.000

Cost of maintenance

14.400

19.200

19.200

Office costs

450

600

600

Audit fees

1.350

1.800

1.800

Depreciation costs

6.003

8.004

8.004

Overheads

900

1.200

1.200

Insurance

6.300

8.400

8.400

46.053

61.404

61.404



Incomes before Interest and Taxes

55.307

56.236

56.236



Interest cost

2.700

3.600

3.600





Profit for tax

52.607

52.636

52.636


The idea, project and business plan were carried out under Copyright law of the European Union - utilization of this document as well as the communication of its contents to others without express authorization are prohibited.






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