Open the gate
Our farmers are struggling to feed their cattle, irrigate their crops, pay their mortgages and care for their families, all the while feeding the people of Australia.
We all know there are moments in life when you feel helpless and problems seem too great to solve. You feel like hiding, hanging your head in shame and walking away from it all. Droughts this bad means all farmers can do is open the gate, let the stock find feed where they can and wait...
So while our farmers wait and many suffer, our collective hearts were drawn to action and we thought the time had come for us to step up, lean in and support those so desperately in need!
So Farmer came to be.
Community shines through
Farmer is a wonderful, inspiring example of how people can pull together in tough times.
We have enlisted the help of some of Australia’s most talented chefs, foodies, recipe writers, photographers, stylists, designers and editors, who are generously donating their time to bring this stunning book together. All funds raised from the sale of the book will go directly to Rural Aid.
Our talented team of photographers and writers of the food industry, traveled all over Australia interviewing farmers and producers about their love, the land. With each yarn we dug deeper, building lasting friendships and walked away changed; empowered with knowledge of the farmer's place, their land and with recipes that have been hoarded for generations.
Food celebrities have jumped at the chance to do their part and give something back to the farmers. Every single person who has contributed to this book has done so for free so that all proceeds from book sales can will directly benefit farming families in need.
You can join us
Our aim is to generate $30,000 for Rural Aid. Rural Aid who will then directs these funds to assist farming families including anything from counseling, home repairs, farm rescue and supports for mental health.
We are aiming to sell over a thousand books - but we have every confidence that our beautiful book will reach that target AND BEYOND!
Normally, a book of this size and quality would cost over $100,000 to produce, but this passionate team are donating hours and hours of time, skills and resources to make this happen.
The only costs that we can't avoid are printing and postage. We are hoping to source a donation for printing however until this is confirmed this is a real cost. If you know a printer - send them our way!
Estimated printing costs $15,000 and postage $6 per book.
We can't thank you enough for supporting us
Want to show the farmers that you care? Want to be inspired and learn about where the food on your plate comes from?
Pre-order your copy of Farmer right now! We look forward to sharing these beautiful stories and recipes with you and your family.
We expect hard copies of Farmer to be delivered from 1 February 2019.