Thanks to generous supporters across the world, we've raised £82,000 which will cover public transport with 'Try Vegan' posters this December and January. Thank you so much!
Donations are now closed through this site, but if you'd like to donate to help support our fantastic work, please visit www.veganuary.com/donate.
What is Veganuary?
We’re a charity that inspires people across the globe to try vegan for January and throughout the rest of the year. Over 125,000 people have taken part since 2014, and this January we’ll support another 150,000 people to try vegan!
Each year we survey our participants. Last year 67% of respondents said they were staying vegan.
What's more, 57% of respondents said they’d inspired at least one other person to go vegan. That's the beauty of the ripple effect in action!
What do we want to do?
Last year our Veganuary supporters helped to fund the biggest vegan campaign ever promoted on the London Underground. It was a huge success. Over 10,000 Londoners signed up to the pledge, inspiring us to take the adverts global and create an even bigger campaign this time round!
For Veganuary 2018, we're targeting public transport systems in three continents and promoting our vegan pledge on the...
- London Underground, UK
Between December 18th to early January, 1000s of Veganuary posters will feature inside tube and tram carriages, encouraging people to sign up for Veganuary.
We chose these cities based on the data from our past campaigns. We know a high proportion of previous Veganuary participants live in these areas and are more likely to take part. It helps that they're very vegan-friendly places to eat! :-)
Why use public transport?
Carriages provide a huge, captive audience who have the time to read and consider our messages. Every day millions of passengers use the tube/trams, often on a regular basis so they'll see our ads multiple times!
Why do we need your support?
To run a campaign of this size comes with a hefty price tag: £82,000. We're competing for space with big corporate companies - more than our small charity budget can match on its own. You can you help by buying a poster today and inspiring someone to go vegan.
#CreateAVegan for £12!
To show our thanks...
Check out the list of amazing perks below / or to the right! Simply click on the perk you like best to make your pledge.